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By Auden Schendler

This e-book has became out to be the simplest sustainability booklet i have learn all yr. between different issues, it has encouraged me to target motion.

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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

This booklet has became out to be the simplest sustainability ebook i have learn all yr. between different issues, it has encouraged me to target motion.

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Extra resources for Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

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The movement was traumatic, but ultimately it improved every aspect of people’s lives, from medicine to law, science to government. Like the Enlightenment, tackling climate change will require a century-long and revolutionary mobilization of society’s intellectual resources, finances, mores, vision, government, and technology. On a highly efficient planet running on clean energy (which is a world that has solved the climate problem), most existing pollution will be gone and many of the obstacles to solving other problems—poverty, starvation, access to clean water (or water at all), disease—will be significantly reduced.

Businesses are nimble, motivated (by profit), and powerful enough to drive large-scale change. DuPont, for example, developed an alternative refrigerant that was a huge piece of solving the problem of atmospheric ozone depletion. But even businesses are not going to drive enough change, at least not voluntarily. qxd 12/1/08 2:54 PM Page 21 Trench Warfare, Not Surgery at a relatively good profit, declare success (and it will in fact have been a significant success), and then get on with making money.

Better, this project had no impact on guests, since all the cars were valet-parked. qxd 54 12/1/08 2:54 PM Page 54 GETTING GREEN DONE and providing better light for valets, who had a history of dinging the expensive cars on concrete supports. ) Why in the world would Eric turn this down? The reason wasn’t in any of the sustainability books or inspirational speeches. Eric pointed out that he made money by selling product. His product was a fancy hotel. If he had an extra $20,000 in his budget, he was going to spend that money on high-thread-count sheets, fine leather furniture, additions to the $1 million wine reserves, or improvements to the bathroom fixtures.

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