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By Jiang M.

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Extra resources for A 2-approximation for the preceding-and-crossing structured 2-interval pattern problem

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What’s the story? You will answer this question by uncovering, mapping, and then testing the story until you get it right (see Chapters 6 and 7). How do I get started with storymapping? All you need are some Post-it notes or note cards, a wall or table, some markers, data, and an imagination and understanding of how story works. Once you start seeing stories in your favorite products, you’ll see them everywhere. Once you start seeing them everywhere, you’ll see how to weave stories into your own work so that you create more successful and engaging products that people love, use often, and recommend to others.

Ah…all is good in the world. And…it’s important that home is better than when the story started and where the character left it. In this case, it’s much better. Marty’s parents are successful. Biff is his family’s servant. Marty got the truck he always wanted. Not bad. Ideally, the falling action or denouement should happen as quickly as possible. As much as humans need closure, they’re also impatient beings. Once the action has died down, there is only so much that can keep your attention. Just because you want closure, doesn’t mean it needs to be dragged out with a 10-minute long ticker-tape parade.

Have an easier time doing whatever they were trying to accomplish. • Want to repeat that experience. All of this fits under the umbrella of engagement. If you’re in the business of building products that engage, it’s your job to consider the story that you and your business want your customers to experience. In this book, you will learn how to map that story—or stories—and align everything you and your business do so that it supports that story. For your customer. And your business. It works for movies, and it will work for you.

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